In the spring of 2017, a group from the North Shore (Winnetka and Wilmette) saw a business opportunity to shake up the ubiquitous hair transplant industry. After years of successful careers in a variety of industries, our team had the idea to challenge the incumbent hair transplant companies who were not keeping up with the technology or patient care standards. The industry charged too much- it was that simple. We felt companies had become complacent with providing sub-optimal experiences at a high price, and we knew we could do better.
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